Time for a Site Redesign?
It’s fairly common for a prospective or existing client to come to say “we need to redesign our web site.” The first question we ask is “Why?” Occasionally the answer is motivated by something...
View Article501(c)(3): Advertise on Google for Free
I’ve been working with a couple of 501(c)(3) non-profits in the past few weeks and found myself contemplating how to help them with their search engine marketing. I immediately cut out pay-per-click as...
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Brand Monitoring with Google Alerts
If you’ve never heard of Google Alerts before you’re in for a treat. Alerts is another in the stable of Google Experiments which wear the “beta” badge well into their useful lifespan. I use Google...
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What’s a clever Facebook Status go for nowadays?
Originally published April 5th, 2009 to www.onlinemarketingperformance.com Both Venture Beat and Mashable had coverage last week of a Facebook feature currently being tested called “credits.” I...
View ArticleGoogle introduces Search Options and Snippets to SERPs
Originally published May 13th, 2009 to www.onlinemarketingperformance.com Today Google rolled out changes to its flagship product: web search. The changes are clearly aimed at facilitating the...
View ArticleMillennials: Nothing personal, Twitter
Originally posted to Online Marketing Performance by Scott McAndrew on June 25, 2009 There’s a recent study that came out regarding Millennials and social meda that is causing a considerable amount of...
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Does local search matter?
Does local search matter? was originally posted on Scott McAndrew’s blog on September 8th 2009 Seen that map on the first page of search results accompanied with a one or a handful of businesses after...
View ArticleMarketers: Don’t miss these two new AdWords features
This week Google has announced a few new twists for marketers who use its AdWords advertising program. One allows marketers an opportunity to re-engage visitors who clicked-through to their site but...
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Google Local options for service area based businesses
Originally posted to Scott McAndrew’s Blog: www.onlinemarketingperformance.com Run a local business which doesn’t have a physical location but services a specific area? Is your service area so...
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Google Places listings more important than ever
Originally published on Scott McAndrew’s blog: Online Marketing Performance. I’ve helped several small and large businesses that deliver a product or service locally create Google Places (local...
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Beyond the “Like”
Birth of a simple gesture Facebook made a fundamental shift in its approach to social interaction with the introduction of Open Graph and social plugins. It started with ability to “Like” content and...
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Facebook Ads: Why We Don’t Agree With GM
Forget Facebook’s IPO. The real news this week came when GM declared that Facebook ads are worthless. Okay, so maybe that isn’t a direct quote but they pulled their entire Facebook advertising...
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Facebook Introduces Page Post Targeting
In recent months Facebook has been devoting a great deal of focus on extending the advertising options available to Facebook Page administrators and marketers and amidst this onslaught of releases it...
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